Predicted to reach in excess of USD 95 billion by 2025, the athletic footwear market has seen remarkable growth in recent years.
The humble sneaker has been elevated to officially hold the throne as nothing short of a worldwide fashion obsession, combining function and performance with fashion colours and stylish designs.
Consumers have embraced new fashion opportunities for self-expression through unique colour combinations and models, backed by designers including Geiger whose belief is that the trend to customise sneakers will only continue.
In the current era of individualism, standing out from the pack is a good thing. Not surprisingly the fashion industry has received an overwhelmingly positive response from consumers seeking a more personalised, customised approach to athletic footwear.